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5 Ways To Start Attracting Students to 1-To-1 Lessons
Attracting students for 1-to-1 lessons is an important part of teaching online. It’s also one of the most difficult when you’re starting out. There are a few key things you can do to make your chances of attracting online students better, this article has easy tips on how to do this effectively. You can start implementing these tricks right away to gain attention and get noticed by students quickly.
Put out free content online
Free content is one of the easiest ways to attract students for 1-to-1 lessons. You can use social media platforms such as Facebook, Twitter, Instagram, etc., to share mini-lessons and other materials with your followers. By sharing what you do, you can start to build a connection with your audience, and trust. This is the key to signing on new students. They want to know what you can do for them, how you can help them reach their goals, and what lessons with you might be like. The more people connect with you and your style, the more likely they are to become a 1-to1 client.
One of the easiest and most effective ways to get started with this is to create a Facebook page dedicated to your teaching and post 3-5 min videos consistently. You will gain followers quickly, and most of them won’t turn into paying clients, but having a small fan base who enjoys your content and engages with your posts will attract the people who want to work with you.
Create an Online Course.
Another way of attracting students for 1–to-1 lessons is by creating an online course. This type of course allows students to sample your teaching style, learn some basic skills, and see results on their own time and at less cost. Students who are enjoying the lessons and want a more personal approach can sign up for private 1-to-1 lessons. This is a great way to attract students since they’ve already paid for some content, and they may be more likely to spend that little bit extra to work with you directly.
Creating an online course isn’t always easy. There are a few things to keep in mind when making your course which you can learn more about here. Put simply, organize your content into easy-to-follow sections, don’t crowd your lessons with too much information or content, and make sure students know what goal they’re trying to reach by the end. Online courses rely on students to self-study, but if the content is too overwhelming, confusing, or boring, they won’t finish and move on to something else.
Get testimonials
You don’t have to ask your students to write a testimonial for you. Most people, when asked, fail to follow through on writing it. That doesn’t mean you can’t get reviews and testimonials, they’re as close as your social media comment section or messaging app.
Any interaction with a student or potential student is an opportunity to get a nice comment or compliment on your lessons or teaching.
And people love to hear what others have to say. If you have a few people mentioning how helpful a video was or how they used a download you posted, screenshot it and share it with your other followers on social media or post it to your website.
People don’t want to take risks when spending their money. So, if you can show that others are getting the results they want, and enjoying your content, you remove the risk and convince students that you’re the tutor to help them.
Ask Questions.
One of the best ways to start attracting students to 1–1 lessons is by asking questions. This shows that you care about their learning and that you’re interested in helping them succeed. It also demonstrates that you’re willing to put in the extra effort required to make sure they learn effectively.
Post a question to your followers online. Try to get some conversation going, and when you find someone asking questions, make sure you respond and continue the discussion.
You can also hang out in other student groups online to connect and answer questions. The more you can get involved and interact with people, the more familiar you’ll become in these communities.
Make sure you let people know you welcome their questions and are eager to help.
Be Flexible.
If you’re attracting students to 1-to-1 lessons, you need to be flexible. You should be able to adapt your lesson plans as needed to meet the needs of each student. For example, if one student struggles with reading comprehension, you might use a different type of activity than another student who has trouble remembering details. Tailoring lessons to each student will ensure they meet their individual goals. This is so important since that student also knows other students, and when those students are looking for a tutor, you’ll get a good referral.
It’s easy to set up a personalized plan for each student. The trick is to listen to your student and find out what their goals are. Then you can set a time frame to meet those goals. This can all be done in the first lessons with the student. It will give you the opportunity to test what the student already knows as well.
Another area you should be flexible in is time. Often, student schedules vary, and it can be hard to commit to a set schedule. Having some flexibility and allowing students to reschedule a few lessons keeps them happy, and lets them know they are getting what they paid for.
These tips will help you build a presence and attract new clients, but the best way to get new students to sign up with you is always through referrals. Treat your students kind, help them reach their goals, and they will send you a steady stream of work.
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